The 6% Rule | A Data-Driven Case for Why Reader Loyalty Can't Be Faked

There’s a question I get asked in my inbox at least once a week: a reader, staring at their overflowing Kindle library with a mix of excitement and dread, wondering how on earth they’re supposed to choose what to read next. I smile every time because I get it. I really do. My own Kindle library had become a digital swamp of good intentions. It was a chaotic collection of books downloaded on a whim from a BookTok video, a "must-read" recommendation in a reader group, or an ad that was just too tempting to ignore.

For the CEO Author | A Strategic Partner is for Your Business, A Checklist is for Your Groceries

If you’re an author, your online world is likely flooded with well-meaning advice. You see the "Top 5 Marketing Tips," the "7 Steps to a Perfect Plot," and the endless "how-to" guides promising to unlock the secrets of success. But perhaps you’ve tried them and found they didn't quite fit. Or maybe you've felt a growing sense that a generic checklist, no matter how good, can't possibly solve the unique challenges of your career. If so, this article is for you. I’m not going to give you another list of tips. Instead, I’m going to pull back the curtain on why that model often fails and offer a more powerful framework: understanding your specific "What" and "Why" before you ever get to the "How."

Your Book's Copyright Registration Could Unlock a Payout from the $1.5B Anthropic AI Settlement

A landmark copyright case has resulted in a historic settlement for authors. Here’s what you need to know to determine if you might have a claim.

In the ever-present storm of news about Artificial Intelligence, one story has just broken through that should have every single author sitting up and paying attention. AI company Anthropic, the creator of the model named Claude, has reached a landmark settlement agreement. And the number is staggering: $1.5 billion.

Choose Your Game | Why I’m Abandoning the Social Media Hamster Wheel

There’s a feeling many of us in the creative and professional worlds know all too well. It’s the low-grade hum of anxiety that starts on a Sunday night, the feeling that you’re already behind on a week that hasn’t even begun. It’s the pressure to feed the beast—the insatiable, ever-changing social media algorithm. It’s the content hamster wheel, and for years, I was running on it just as fast as everyone else.

A Warm Hug in a Book | Sweet City Hearts & Kisses by Emma Hartlight

Every so often, after working on hundreds of books, you get to be part of a project that feels less like a job and more like coming home. It’s a rare and wonderful feeling, like watching a close friend achieve a lifelong dream. That’s exactly how I feel about Sweet City Hearts & Kisses, the debut collection from a truly special new author, Emma Hartlight. I admit I might be a little biased here, but oh well…

300 Books and a Bloody Mary… How Did That Happen? Celebrating My 300th Book Project

Guess who’s out of the deadline cave for now? Well, out long enough to take a breather and write this much delayed article and to have a little celebration. Book #302 and its detailed lined edits have just whooshed off to the author for revisions. I’ve got the headspace to celebrate instead of deciding between intentional sentence fragments vs avoiding sentence fragments, and stylistic choices vs grammatical necessity for word choices and sentence structure. Y’all… it’s been A LOT.

Supporting 300 Author Dreams | From Project Manager to Publishing Partner

A friend recently asked me about my career trajectory, wondering how I went from implementing multi-million dollar IT systems to working in publishing as an author services provider. When I went to point her to my LinkedIn profile, I realized it was terribly out of date. As I sat there updating it, something struck me – I've been part of bringing nearly 300 books to life. That number stopped me in my tracks. How did I get here? Let me tell you.

Video portfolio #1: Book trailers

This is a small sample of some of the videos created based on the video creation services I offer. I'll continue to share more (but I don't want to overwhelm you) as time progresses. If you're interested, you're also welcome to check out my TikTok account which has lots of examples of my work.