
If you’re an author, your online world is likely flooded with well-meaning advice. You see the "Top 5 Marketing Tips," the "7 Steps to a Perfect Plot," and the endless "how-to" guides promising to unlock the secrets of success. But perhaps you’ve tried them and found they didn't quite fit. Or maybe you've felt a growing sense that a generic checklist, no matter how good, can't possibly solve the unique challenges of your career. If so, this article is for you. I’m not going to give you another list of tips. Instead, I’m going to pull back the curtain on why that model often fails and offer a more powerful framework: understanding your specific "What" and "Why" before you ever get to the "How."


